The process of launching a website is quite complicated and involves several steps any web designer should consider to effectively complete a project. Even though, all the aspects of web development are important, there are no doubts about the fact that the choice of the right design may become a decisive factor for a user looking for the most suitable online source. To some extent, this sounds as a paradox, because content is what matters most in any website. On the other hand, though, try asking a person about the factors that attract them most when selecting a website. You will certainly hear that for many of them design will be a priority. We couldn’t but overlook the importance of this aspect and have enlisted the major steps you should consider when choosing the right design for your website.
Define Your Web Design Needs and Priorities
To get the most out of the design of your project, you should initially define what type of a website exactly you need and what benefits you expect to avail from it. The thing is that website design will differ a lot depending upon its type. Thus, if you expect to get a functional online store that will boost your sales, you should initially focus on the best presentation of your products, ease of navigation and availability of call-to-action buttons. In case of creating a corporate website, though, it makes sense to make the design impressive and credible to provide the expected effect upon your clients. The same is about other website types, each of each should feature individual design based on the niche and your goals.
Watch the Color Scheme
Just like the choice of the right website type is important for further design development, the selection of the right color scheme also matters a lot. Any website should create positive impression accentuating the brand logo and highlighting the content. Listed below are three major color schemes you are recommended to choose from:
- Complementary colors - those that differ in shades and look contrasting, but effectively attract the attention when used in combination (like orange and blue or green and red, for example)
- Analogous colors - those, which belong to the same color palette and have natural look. They are eye-pleasing and create positive impression when used together (like green, yellow and yellow-green, for instance)
- Monochromatic colors - those that are similar in shades and, thus, can be used interchangeably. At the same time, you should be very carefully when choosing these colors for your website design. The extensive use of them may give your project boring look devoid of vibrancy and uniqueness.
One of the major objectives of a website is driving traffic, isn’t it? Design plays crucial role here and can make or break your website popularity. Usability is what you should focus on when creating your website design. This notion encompasses several nuances at a time. Apart from the aspects mentioned above, it’s essential to take care of simple navigation, decrease of load time and valuable content.
Reviewed above are only a few aspects that should be considered when working on your website design. Take your time to find out more about them prior to proceeding to working on the project.