Modern web design is unthinkable without trends and innovative ideas. With so many web design companies and studios available out there, it’s essential for a web developer to be aware of all the latest trends to withstand tough niche competition. It’s crucial to mention that web design trends never remain the same.
They change with the introduction of new creative ideas and approaches that can notably affect the way a website looks and functions. So, if you are seriously interested in the effective promotion of your website, you are bound to be aware of the trends that are going to emerge in future. Let’s have a closer look at some modern trends that currently enjoy popularity in the web design niche.
1. Immense Spread of Responsive Design
Responsive design is not a new trend, of course, but it also keeps evolving. More and more minor and renowned brands keep adopting a mobile-first approach to make the websites adjust better to any screen sizes.
The fact that smartphones come with screens that are much smaller than those of laptops and tablets, makes it essential to switch to responsive design to ensure more efficient content presentation. Correspondly, most web developers initially focus on designing websites that will ideally fit smaller screens instead of considering larger ones.
2. Use of Animated Elements
With the advancement of browsers and web design approaches, there emerges a tendency to switch from static imagery to animated elements. This eventually encourages users to come back to the websites that become more interactive and visually appealing. Animated images contribute to the efficacy of storytelling due to their diversity. They can be used to serve different purposes and highlight user experience. Some of them (basically those that are smaller) are used to entertain users waiting for the load of the content, while others can provide the essential information a user is looking for.
3. Parallax and Scrolling
When it comes to the enhancement of web browsing experience, the use of parallax and scrolling should not be underestimated. These features contribute to more efficient online content delivery, which also matters a lot for users, who browse web pages on different mobile devices. As of today, scrolling works great with different content types, including dynamic (videos) and static (images, text) elements. The same is about parallax. Nowadays, the feature is being widely implemented by various web design brands to give the projects contemporary and outstanding look. It’s obvious that content creation is going to become quicker, so, it’s no wonder that the prevailing amount of web designers will use scrolling and parallax effects as advanced innovative solutions in future.
4. Introduction of Broken Layouts
Broken layouts, which are otherwise known as grids, represent another modern approach to web design. This implies the use of unconventional organization of content that enables web designers to use imagery and typography when designing layouts that will increase the chances to attract the attention of the target audience.
Web design trends never emerge out of a sudden. They are generally based on the existing approaches, but are also affected by the outside influence. Due to this fact, they can notably contribute to the the popularity of any website. Just make sure to stick to those web design trends that will be relevant to your content, highlighting its importance and topicality.