If you are right about to create a high converting landing page that will attract the attention of your target audience, then you are bound to be aware of the major rules of launching the resource. There are no standard guidelines that will help you create a perfect and competition-crushing landing page, of course, but there are still general recommendations that may help boost the efficacy of the process. So, let’s get started now.
1. It Is All About the Headline
Are you seriously concerned with the popularity of your landing page? If so, then take your time to choose an attention-grabbing headline for it - the one that will be understandable and outstanding at the same time. It should not only encourage users to keep browsing through the website, but it should also inform the visitors about the essence of the resource. Don’t make it too long, however. Otherwise, this may distract users from the main point of their visit. It also makes sense to create a powerful sub-headline for your landing page that will make visitors stay at the website looking for the information they need.
2. Visual Impression
Let’s not forget about the importance of the visual impression. The more appealing and unique the design of your landing page is, the more traffic it can potentially drive. Experts underline that human brain can process visual information several thousand times faster as compared to the text. Use large topic-related images that will highlight the benefits of your products or services and make sure they are of high-quality not to spoil the first impression of users.
3. The Message
If a visitor does not understand the message of your landing page right from the start, he/she will be more likely to abandon it soon. A comprehensive message is what encourages users to give preference to your landing page. It can be revealed in many ways, be it a headline, a subheadline, images, logo or even a separate paragraph. You can also combine these elements to get the best result.
4. Proper Structure
A structure of a landing page should be understandable and logical. It is as important as the content of the resource. The thing is that users should perceive information in a compelling and logical way, starting from the main point (the message) and up to the details. A landing page that converts well should provide users with all the info they might potentially need. This includes the major point of the resource, the benefits of your business, customer testimonials, product/services catalogue, effective call-to-action and what not. The structure should depend upon the specification of your business.
5. Customer Reviews and Contacts
The availability of real customer reviews and testimonials that are constantly updated is a real benefit for any landing page. There is no need for your clients to look for this info elsewhere - it should always be at hand on the landing page. The same is about contacts. Their availability is the best proof of your business credibility. They make a landing page look persuasive and trustworthy. Make sure to provide your physical location details, telephone number, social networking info etc. at the resource. This is a surefire way to turn first-time visitors into returning clients.
To sum it all up, it’s important for any entrepreneur to realize that a landing page is the place, where your assets and implications should merge. Each of the above-mentioned elements can make your landing page credible and informative to boost conversion rates.